Week One: Top-Level Messaging Strategy This week, we’ll introduce you to the basics of political messaging, including how to distill complex issues down to short sound bites, and how to gather a wide range of issues into top level talking points for use in your get out the vote work. 

 Week Two: Messaging to Meet Folks Where They Are This week, we’ll focus on how to open conversations about the 2024 election and getting out the vote, how to use effective messaging in canvassing and deep canvassing strategy, how to use active listening to cultivate messaging in the moment, and how to continue watering the seeds you plant with friends and family. 

 Week Three: Messaging on the Fly What happens when you’re suddenly confronted with disinformation or a right-wing talking point in a conversation about politics? This week, we’ll focus on how to respond in real time, think on your feet, and strike all the right notes to keep the conversation going and pushing to get out the vote. 

 Week Four: Messaging for Specific Topics In our final week, we’ll dig deep into the issues of the day, including reproductive rights, the economy, labor rights, international conflicts, and also messaging for specific voting blocs. We’ll invite you to workshop these issues in course exercises, and we’ll also do some live workshopping of issues on our final weekly call.